The popularity of Instagram is now skyrocketing. This is indicated by the number of users that has increased significantly in recent years. Recently, Instagram was reported to have reached a new milestone, namely by reaching 2 billion monthly active users (MAU). This came to light after an Instagram employee, who asked not to be named, told CNBC. The source admitted that the number of monthly active Instagram users had increased dramatically, in an internal conversation. Another source even said that Instagram’s 2 billion monthly active users had been reached in October 2021, or about a week before Instag’s parent company.
1 billion users in 3 years If it is true that Instagram has 2 billion monthly active users in 2021, this means that Instagram has also started to match the number of monthly active users of applications that are also under the auspices of Meta, namely Facebook and WhatsApp.
According to Statista data, Facebook reportedly had around 2.91 billion MAU as of October 2021, while WhatsApp had 2 billion MAU as of March 2020. Interestingly, if you look closely, the number of monthly active users of Instagram has skyrocketed in the last three years. A little flashback, Instagram had announced that its application had reached 1 billion monthly active users in 2018. The 1 billion MAU figure has only been achieved by Instagram in the eight years since it was founded in 2010.
Instagram is called a “toxic” application. The news of the achievement of 2 billion monthly active users came just a few months after Frances Haugen called Instagram a dangerous or toxic application. Haugen himself is a former Facebook employee who decided to become a whistleblower or a reporter for criminal acts, and leaked thousands of sheets of company internal documents. One of the leaked documents contained the results of the company’s internal research regarding the impact of the Instagram application on teenage female users.
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